(2011) Vega Healthcare Services was a healthcare revenue recovery auditor that examined health insurance claims to correct billing and payment errors. Vega is a star in the constellation Lyra and is the fifth brightest star in the night sky. The name also means “fertile plain” in Spanish, a metaphor for planting a seed now and reaping the rewards later.
As a small business, Vega Healthcare Services needed a visual communication solution that focused on their services and needed to stand out among it’s competitors (many of which were much larger).
Before we worked together, they already had the name Vega Healthcare Services but no cohesive identity or brand – I created a logo, brand guidelines, business cards/stationary, sell-sheets and the front end of their website. The sell-sheets each focused on one of their three pillars of service: data management, claim management and claim auditing. We kept the colors bold and visually referenced both the constellation (logo-mark) and fertile plain (photography) in the materials.